ASTON MARTIN ON BURJ AL ARAB, DUBAI

Sky-high: Aston Martin airlifted 1,000ft on top of luxury Dubai hotel in James Bond-style stunt to mark centenary

Latest Vanquish model lifted onto helipad at Burj Al Arab hotel
First time feat has been attempted at world's fourth tallest hotel

By RAY MASSEY

PUBLISHED: 09:48 GMT, 19 January 2013 | UPDATED: 14:49 GMT, 19 January 2013

Comments (27)
Share









It’s more sky-high than Skyfall.

But James Bond’s favourite car-maker has taken an Aston Martin to new heights with a dramatic daredevil stunt to celebrate the car-maker’s 100th anniversary.

The audacious event saw the airlift of Aston Martin’s ultimate grand tourer - the Vanquish - onto the helipad at the luxurious Burj Al Arab hotel - the world's fourth tallest - in Dubai.

SCROLL DOWN FOR VIDEO


Spectacular: The Aston Martin Vanquish was dropped onto a helipad on top of the Burj Al Arab in Dubai


On air: The Vanquish floats 1,000ft above the Dubai skyline


High flyer: The James Bond-style stunt was attempted to mark the 100th anniversary of the iconic car-maker


The Vanquish sits proudly atop the Burj Al Arab hotel after a successful landing on the 1,000ft helipad

It’s the first time a car has been placed onto the helipad, which sits 1,000ft above the ground at the top of the sail-shaped building.

Aston Martin chief executive Dr Ulrich Bez said: ‘It is with great pride that we continue our centenary celebrations in such a unique manner in the city of Dubai.

'We have achieved another world first – one of many for Aston Martin over the years. This is a true feat for Aston Martin and a fantastic way to begin a new century of global success for our iconic brand.'

He said: 'Aston Martin remains one of the most exclusive and sought-after brands in the world, so it is only right that a key element of our year-long centenary celebrations takes place in a similarly high profile destination.'


The Vanquish is carried through the air in scenes reminiscent of a James Bond classic


The stunt comes as Aston martin celebrates 100 years of flying high as James Bond's favourite car


A group of Dubai VIPS met the Aston Martin as it landed on top of the Burj Al Arab hotel

British Ambassador to the UAE Dominic Jermey said: 'Aston Martin is one of the world’s most iconic automotive brands.




'I cannot think of a more spectacular or fitting way for this great British tradition to mark its one hundredth anniversary, particularly in this city that is so passionate for luxury and bespoke brands.'

The Aston martin Airlift comes just days after the firm’s centenary was celebrated in London.

The events in London and Dubai mark the start of a year-long celebration of all things Aston Martin, with events taking place worldwide over the next 12 months.

http://i.dailymail.co.uk/i/pix/2013/01/19/article-2264938-1707EE5B000005DC-751_634x340.jpg


James Bond's favourite: Daniel Craig with another classic Aston Martin model in the latest thriller Skyfall


Classic: The Aston Martin DB5 which appeared in the 1964 Bond film Goldfinger


Trailblazer: The second prototype of the Aston Martin 'Coal Scuttle' in 1920 which won plaudits for its innovative design


Powerful: A DB4 model from 1961 which was the first Aston to be manufactured at the company's works in Buckinghamshire


History: Heritage Trust Roger Carey (left) and Aston Martin Chairman David Richards (right) by a new plaque to mark the place where Aston Martin cars were first manufactured

Aston Martin was founded 100 years ago today by Lionel Martin and Robert Bamford.

Their company Bamford & Martin later became Aston Martin, acknowledging Bamford's success at the Aston Clinton Hillclimb in Buckinghamshire, where he had successfully raced their very first cars.

The centenary ceremony took place at 16 Henniker Mews, off Callow Street, Brompton, London, SW3 6BL where Bamford and Martin, which later went on to become Aston Martin Ltd was incorporated on 15 January 1913.

Among those taking part were Aston Martin chairman David Richards and Roger Carey, chairman of the Aston Martin Heritage Trust (AMHT) as well as the firm’s directors and leading members of the Aston Martin Owners Club.

The anniversary also comes at a fitting time for Bond fans as 007 picks up screen honours and is short-listed for a number of Oscars.


WATCH THE ASTON MARTIN BEING AIRLIFTED ONTO THE BURJ AL ARAB HOTEL HERE:


https://www.youtube.com/watch?v=5-pJ2XaKu2o&feature=player_embedded

Read more: http://www.dailymail.co.uk/news/article-2264938/Sky-high-Aston-Martin-airlifted-1-000ft-luxury-Dubai-hotel-James-Bond-style-stunt-mark-centenary.html#ixzz2IV8jS97p
Follow us: @MailOnline on Twitter | DailyMail on Facebook

Ahhh...I see they have delivered my car

I loved Skyfall, can't wait for it to come out on DVD.

bb1 wrote:

I loved Skyfall, can't wait for it to come out on DVD.

Excellent film...didn't expect the ending at all. That was kept quiet

Passed by the Burj Al Arab yesterday, mf. I think your car is still quite safe although it is probably a little dusty now from a sandstorm. Won't take much to make it shine again.